B E F O R E   &   A F T E R
The logo on the left, as meaningful as it is, was outdated in nature. While there are a host of reasons that warrant a logo redesign, the church's executive committee requested that they needed a logo that is deeply rooted in their belief systems as a church. Not discounting the value and historical significance of their current logo, we wanted to bolster it in concept while rendering an icon that was representative of multiple pillars that the church stands for, all the while introducing a capacity of modernity.

The inspiration for the project was drawn from a plethora of design styles ranging from line art to monograms. The final logo, consequently inherits these qualities and furthermore delivers the utmost important core beliefs that the church holds.
Praise Church identifies as a Southern California based church aligned in Southern Baptist ideologies. Praise Church aligns itself with Calvinist tenets and one iconic acronym that represents the axioms it stands for is T.U.L.I.P.
In an attempt to modernize these ancient tenets while retaining its rich foundational values, we developed an icon that represented these important doctrines. Meticulous attention was paid to the way the logo might be interpreted.
As we recognized the increasing importance of social media in addition to its ubiquitous use among different members of the church, we wanted to create a logo that was not only simple and recognizable, we also wanted to make sure that the logo was adaptable.
A few questions arose during the meeting asking how this logo might look like in the next 5, 10, or 15 years when technology is much more advanced and the team and I came up with a solution that was modular in nature. The left is the standard logo for anything from weekly bulletins to social media branding. The right logo is one that is more experiential in nature in that it has the potential to introduce different elements giving a way for animation and different kinds of motion to interact with the logo.
T H E   S O L U T I O N
The form factor of the tulip allowed for a more versatile design by means of creating a mark that is geometric in nature. We defined the mark threefold; The Crown, Scripture, and the Tulip itself. We were able to create a representation of the church that retained its rich foundational doctrine by means of designing a simple, timeless, yet elegant identity.

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