The following is a fictitious rebrand of a commercial real estate company. Data, information, and that which has been considered sensitive material, have been obfuscated for the purposes of this case study.
A trellis is an architectural medium of interwoven and intersecting pieces of wood that functions as a support structure. Trellis Real Estate is a company grounded on these very tenets—their goal is to serve as a supporting arm for aspiring groups and partners who wish to augment their real estate portfolio with data-informed advisement. Having years of expertise in different types of real estate (commercial, retail, etc.), Trellis serves as an intersection of perspectives and practices replete with years of knowledge and insight.
The typefaces chosen are descriptive of the clean, elegant, and timeless design that characterizes Trellis' history. Three typefaces from different eras were chosen in order to give the brand the flavor it needs when communicating information. From a gothic title and a modern subheading to a familiar serif, this group of typefaces gives variety without being overwhelming.
Data has grown increasingly less valuable since the advent of the internet; the ubiquity of information have rendered certain information common knowledge. Trellis nevertheless portions a chunk of its efforts in gathering data that it finds will benefit its advisors, investors, and partners. Gathering data, however, is half the battle, one of the biggest factors in why data can be so impactful is the way that it is presented.
Trellis meticulously presents its data in ways that marry the concept of function and elegance. With a long track record of well-received decks and digital collateral, Trellis seeks to further bolster its data representation efforts by adopting current design trends while retaining its informative intent.
Giving the same attention to the digital front of a company is arguably more important than its analog counterparts. Our initiative on this front sought to clean up code bases and ensure the reusability of certain design styles. There's no point reinventing the wheel every time after all.
The old e-mail had a code base littered with inefficient in-line styled sections making it hard not only to make global changes but also served as a gateway for inconsistencies.
Our goal was to declutter the interface by giving it a visible hierarchy, implementing a system and design language so subsequent formatting would be easier, and developing a code base that accounted for both mobile and desktop—this would ultimately make it easier to QC.
Our solution? A platform-agnostic interface that adopts elegant design elements without compromising accessibility. This iteration features a more noticeable hierarchy of information that is easier to digest, an organized code base that allows for global changes, and a plethora of reusable components for modularity.
With the solution(s) we provided, we not only paved the way forward for a brand that otherwise risked falling behind visually and technologically, but we created a design language that is evocative of the traditions the company has long held. This initiative has received exceptional praise from creative and marketing directors, executive management, and c-level personnel throughout offices across North America. Ultimately, these efforts have functioned to bolster Trellis by communicating its values through a visual language that is modern, timeless, and elegant.